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Consumer Edge Research’s recent poll of 2,500 consumers found improved outlook for business conditions and household income and an overall rebound in consumer sentiment after two months of sharp declines. However, double-dip recession fears surfaced as consumers also projected more conservative spending patterns for years into the future. Poll responses indicated consumer plans to shift to discounters, buy lower-priced brands, wait for sales, pay down debt and save.
Source: Advertising Age |
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